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WHAT IS THE HMA?
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The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises, sales, marketing and operations personnel from small and large hotels and companies alike. The one thing our members all have in common is a desire to learn more about hotel marketing. We exist to provide education in hotel marketing, to raise the standard of hotel marketing and to endorse good marketing practise. We also provide an opportunity for members to network with others from the industry and share ideas and opinions.
MARKETING BLOG LIVE NOW Air your views on the latest issues facing hotel marketers with colleagues. See right for current topics. |
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Latest News
How to manage your online reputation.One of the hot topics in our industry is ‘online reputation management’. With the explosion of social networking sites such as Facebook, the ability of anyone to set up a blog, and the wide amount of publicity surrounding customer review sites such as TripAdvisor, we face a daily challenge in managing what is said about our business online. We have assembled a panel who will: •Share best practise on managing online reputation •Assess the impact on individual properties and brands of consumer feedback - good and bad •Assess whether there is any opportunity to influence review sites •Discuss blogging – and its implications for your business Tuesday 23rd March 2010 at the Rubens Hotel, London at 6.30pm. £15 for HMA members, £25 for non-members. |
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