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Hotel Marketing Awards 2009
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The winners of the HMA’s 2009 Hotel Marketing Awards, now in their 16th year, and sponsored by American Express, were announced at a ceremony at London’s Millennium Mayfair Hotel, Monday 14th December 2009.
‘Best Digital Marketing Activity’ went to Intercontinental Hotel Group for Holiday Inn Green Room. The judges praised the initiative for understanding customers’ requirements well. “They demonstrated a very good understanding of their customers’ needs & wants. There was good use of many partners to deliver visits to the website, with a wide range of offers, targeting a variety of audiences. The campaign delivers both in terms of short-term tactical needs and long-term strategic objectives. The website is creative, attractive, multi-faceted, user-friendly and with very good navigation. Very good use of multi-channel marketing to drive users to the site.” The ‘Best Marketing Activity on a Small Budget’, award went to De Vere Hotels for their tissue box campaign. “The campaign had a clearly defined audience, the message was segmented and engaging, as well as being well-delivered and funky.They maximised all opportunities and delivered a great return on a spend of well below £5,000.” The Hotel Marketing Awards are the only dedicated recognition scheme, which celebrate good practice in hotel marketing and are judged by industry experts. |
