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Layer Google Earth on your hotel's website!
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An excellent presentation by Quirk Marketing to members of the Hotel Marketing Association in London (12th October 2009) demonstrated the advantages of adding Google Earth to a website.
Nic Ray, MD of Quirk, told how Google have now mapped one third of the world's surface (typically those areas with a high level of development) and that Google Earth is compelling as a destination marketing tool. He demonstrated how a hotel can show off its location in relation to business and leisure interests, as well as motorways etc., but stressed the importance of labelling these other attractions. Adding a Google Earth layer improves your Google Search rankings and also facilitates mobile engagement by your customers. He also demonstrated 'moving' through a city like London, in the way a potential customer could reveiw your location in a very life-like way. Really compelling stuff! www.quirk.biz |
