    |
| Home |
| Event Booking Form |
| Membership Application |
| Hotel Marketing Awards |
| Events |
| HMA Committee |
| Other Organisations |
| Contact Us |
| Latest News |
| Hotel Marketing Blog |
|
How to manage your online reputation.
|
|
How to manage your online brand reputation
& make social networking and review sites a positive marketing tool. Date: Tuesday 23rd March 2010 Venue: The Rubens Hotel, 39 Buckingham Palace Road, London SW1W 0PS (nearest tube Victoria) Time: 6.30 for 7pm One of the hot topics in our industry is ‘online reputation management’. With the explosion of social networking sites such as Facebook, the ability of anyone to set up a blog, and the wide amount of publicity surrounding customer review sites such as TripAdvisor, we face a daily challenge in managing what is said about our business online. We have assembled a panel who will: •Share best practise on managing online reputation •Assess the impact on individual properties and brands of consumer feedback - good and bad •Assess whether there is any opportunity to influence review sites •Discuss blogging – and its implications for your business The Panel: Moderator: Mike Jones - Managing Director, Delta Squared - Guillaume Thevenot, Trip Advisor • Lee Rainford - Laterooms.com • Calum Russell - Commercial Director, easyHotel.com • Nic Ray - Quirk Marketing Agency Cost: £15 per person for HMA members and £25 for non-members (including tea and biscuits) Booking Form |
